Podcast: Unlocking the Power of Microentrepreneurs

Microbusinesses make up 90% of global enterprises and contribute to over half of global GDP. Yet, they remain among the most underserved economic players—especially women. In Kenya alone, 50% of working-age adults are informal entrepreneurs living below the poverty line. How can we change this?

This is the topic explored in a recent podcast episode by Business Fights Poverty, where Hilti Foundation Managing Director Werner Wallner joins Hand in Hand International CEO Amalia Johnsson, and Payal Dalal, Executive Vice President of Global Programmes at the Mastercard Center for Inclusive Growth to discuss how small businesses can drive systemic economic change. With decades of experience in financial inclusion, entrepreneurship acceleration, and economic development, they explore bold strategies to unlock the potential of microentrepreneurs.

From Local Enterprises to Systemic Change

This conversation delves into:

• Why microbusinesses matter: Strategic investment in microentrepreneurs could boost national GDP by as much as 60%. Hand in Hand’s acceleration programs have already increased participant incomes by 140%, placing many in Kenya’s top 15% of earners.

• The shift from necessity to opportunity: Transforming microenterprise growth requires coordinated efforts from governments, financial institutions, and NGOs. Werner shares how financial inclusion initiatives are enabling thousands of women to build credit histories and achieve sustainable business growth.

• The role of technology: Emerging trends like Generative AI, digital financing, and cybersecurity are reshaping the future of small businesses. But as digitalization expands, so do risks—over 50% of small businesses that suffer a cyberattack fail financially. How do we ensure technology remains an enabler, not a barrier?

Whether you're a policymaker, an investor, an NGO leader, or simply passionate about economic empowerment, this episode is packed with actionable insights and bold strategies.

Listen in and explore the future of microentrepreneurship: